Who Are Event Planners?

An event planner, also known as an event coordinator or event specialist, is an expert in organizing events. It can be a special event, wedding, party, or a corporate event like a fundraiser. Event planners manage budgets, finalize dates, search for the perfect location for an event, and arrange for the transportation of guests. 

An event planner’s job involves a lot of moving parts. A huge amount of research, planning, and implementation goes into organizing an event. Event planners organize each event from start to finish. The number of departments simultaneously functioning to run a single event is huge. Not everyone is trained for nor has the mental capacity to process such levels of work. Therefore, it becomes an absolute necessity to appoint expert event planners who can handle and oversee the entire operation. The amount of people deployed to organize an event depends majorly on its magnitude. If it is a small event like a birthday party, one or two experts are sufficient to handle it. But in a large-scale event such as a wedding, a sporting event like the Olympics, or a concert, a big team is required. Some of the responsibilities of an event planner include:

Event Planner Duties & Responsibilities

  • Meet with clients to understand the purpose of the event.
  • Plan the scope of the event, budget, time, and the itinerary.
  • Look for suitable locations depending on the event’s scale and number of participants. 
  • Coordinate with on-ground staff to make sure that everyone is updated with the details of the process. 
  • Keep track of the activities in the event and ensure that the clients and guests are satisfied with the service. 
  • Maintain a list of all the billings and approved payments.
  • Ensure payments are done in a timely manner.

How to become an event planner after grade 12?

Unlike most careers, you don’t need to have a particular stream in school to become an event planner. You can choose any stream – be it humanities, commerce, or science. Enrolling in a diploma course in event management when you’re in college will help you strengthen your knowledge and get relevant exposure to the field.

Undergraduate degree:

You need to score a minimum of 50% in your 12th board exams to get into an undergraduate course. You can apply for a BBA in event management. It is a bachelor’s degree for which you must appear for entrance tests like CUCET, DSAT, or BUMAT, etc.

Postgraduate degree:

After completing a bachelor’s degree, you can apply for a master’s degree such as MBA in event management. This is typically a two-year course with an internship included. Admission to a master’s course is merit-based as well as contingent on the entrance exam score.

How to become an event manager in the UK?

There are several reputable universities and institutes in the UK offering courses in event management. The duration of such courses is 2-3 years. Students who are looking forward to studying event management and pursuing a career as an event planner need to be aware of the process.

  • In the United Kingdom, candidates can apply for full-time bachelor’s and master’s courses in event management
  • Courses are available both online and offline 
  • Candidates have to be fluent in the English language and need to submit IELTS, TOEFL, and PTE scores
  • UK universities charge INR 11 – 15 lakhs annually for their event management courses

Admission Process

Curious how to apply using the UCAS portal? Keep reading for the application process, broken down step-by-step. 

  • When the admission dates open up, visit the UCAS portal for application
  • Create a profile and log on to the portal
  • Fill in the application form and the required examination scores like IELTS, TOEFL, PTE Academic, or Cambridge English Assessment test
  • Submit a reference letter of previous work from a previous teacher or employer (requirements differ from institute to institute)
  • Apply for a student visa if accepted by the college

How to become an event manager in the USA?

There is not one road to becoming an event manager in the USA. This is a shortlist on the different ways how to become an event manager in America: 

  • Individuals wishing to study in the USA have the option to earn a bachelor’s degree, master’s degree, or a graduate certificate.
  • The courses vary from 1 to 4 years. 
  • Mandatory entrance examination scores include TOEFL, SAT, ACT, GMAT, and the GRE to prove English proficiency. The minimum score is 80 for TOEFL iBT, 6.5 for IELTS, and 60 for PTE.
  • One also needs to submit a statement of purpose and letters of recommendation.

Admission Process

To become an event manager in the USA, you must first apply! Here are some basics of admissions to remember:

  • Create a profile on the Common Application Portal to apply for bachelor’s courses and the university website for admission to master’s courses.
  • Once a profile is created, you can log in to start the application process. 
  • Fill up the application form and submit all the necessary documents and test scores. Accepted test scores are TOEFL, IELTS, GMAT, and GRE.
  • Some courses require candidates to have previous work experience before applying. In such cases, you might need to submit a letter of recommendation from the previous employer.

How to become an event manager in Canada?

Is the process of becoming an event manager the same for students in Canada? Similarly, the path to become an event manager in Canada is not narrow.

  • Canadian universities mostly offer certificates and diplomas in event management.
  • Candidates need to be proficient in English or French, depending on the college.
  • The minimum acceptable English proficiency test scores depend on the institute. However, an IELTS score of 6.5 or TOEFL iBT score of 86-100 is sufficient for most institutions.
  • The minimum course in Canada ranges between INR 5.5 to 9.7 lakhs annually.
  • Applications for admissions can be submitted through official university websites.

Admission Process

Wondering just how to complete the admissions process on your own? Keep reading to get an idea of what to do:

  • When the application window opens up, visit the institute website.
  • Create a profile and log in to start applying for the course of your choice.
  • Fill up the application form and submit documents like language proficiency test scores. Accepted test scores include TOEFL, PTE, IELTS, etc.
  • Previous work experience is asked for as eligibility criteria for master’s level courses in some institutes.
  • Wherever applicable, one can apply for scholarships. 
  • Once accepted, an offer letter of admission is sent to the candidate.

How to become an event manager in Australia?

Does living in Australia pose unique challenges to becoming an event manager? While the educational needs are very similar to the USA, the UK, and Canada, there are indeed differences.  

  • Australia offers full-time degree programs at undergraduate and postgraduate levels.
  • English proficiency is required and needs to be proved by submitting a test score like TOEFL or IELTS.
  • The minimum test score sufficient for admission is 6.5 to 7.0 for IELTS and iBT 80 to 100 for TOEFL.
  • Australian universities accept applications through university websites.
  • Applicants also need to submit a letter of recommendation and a statement of purpose.

Admission Process

Keep these points in mind for the application process at both the undergraduate and graduate level.

  • Before the beginning of the semester, visit the chosen university’s website.
  • Create a profile and start applying for the course of your choice.
  • Fill in the application form and submit test scores like IELTS, TOEFL, CAE, PTE Academic, OET, etc.
  • Universities often require their candidates to have previous work experience in the same field before applying. If any previous work experience is required, also submit a statement of purpose and letter of recommendation.

How to become an Event Planner in India?

If you think you have what it takes to become an event planner but do not know what is the way forward, here are the steps on how to become an event planner in India. 

Step 1- Complete your graduation

Professionals in event management are often expected to have a bachelor’s degree. Human resource management, event sales and sponsorships, financial accounting, agreement drafting, and relationship management are some subjects that students may take in these programs. People with a degree in business management, marketing, public relations, communications, or hotel management can also work in the industry.

Step 2- Get hands-on experience

Students should obtain hands-on experience creating events on their own or through an internship with an event planning business to put their classroom lessons into effect. Volunteering for activities at your school, such as assisting the student union in arranging concerts, comedy performances, festivals, and athletic events may help aspiring planners. People can also gain practical experience by assisting in organizing corporate meetings at work or volunteering for a charitable group that organizes events.

Step 3- Be industry ready 

Event planners must be proficient in industry-standard software such as project management, customer relationship management, and sales and marketing software. Marketo Marketing Automation, Microsoft Project, Blackbaud The Raiser’s Edge, Convention Industry Council CIC APEX Toolbox, and EventRegister are some applications these professionals may utilize.

Step 4- Choose a specialization

While some event planners work as generalists, others prefer to specialize in a definite style of event, particularly if they wish to establish their own company. Weddings, birthdays, business meetings, conferences, fundraisers, mall events, and corporate getaways are just a few segments one may specialize in.

Step 5- Build a portfolio

Candidates must build a portfolio to showcase abilities and accomplishments, whether they are seeking a job or clients. Photos from the events they arranged, newspaper articles, testimonials, and event brochures or invites can be included in a portfolio. Furthermore, any problems that had to be surmounted due to tight deadlines, finances, or creative limits should be described to demonstrate the capacity to operate under pressure.

Requirements & Qualifications to become An Event Planner

The career path of an event planner involves a combination of the following:


Event planning requires a Bachelor’s degree in Business, Communications, Public Relations, Marketing, or Hospitality Management. Those without a degree may qualify for an entry-level position, but you should have at least one to two years of experience. 


Companies prefer candidates who have completed some kind of formal training. Event planners can be trained by shadowing a senior event planner and performing tasks under supervision until they are confident about doing it themselves.


Many event planners specialize in a particular type of event, such as weddings, conventions, or parties. Professional certification allows event planners to create a niche regardless of their specialization. These are some of the most common certifications:

  • Certified Special Events Professional (CSEP)
  • Certified Meeting Professional (CMP)
  • Certified Professional in Catering and Events (CPCE)
  • Certified Government Meeting Professional (CGMP)
  • Certified Conference and Events Professional (CCEP)

Advantages of being an event planner

Like every other occupation, event planning also comes with a lot of advantages. Some of them include:

Travelling and exploring new places

This, by far, is the best part of being in the event industry. You travel to a lot of destinations, even international ones. As you have to search for the best location for an event, you get to explore new places. The thrill and excitement of visiting new locations is unparalleled.

One brain and ten departments

Being an event planner means handling and managing the entire operation. You have to keep in mind the process and progress of all the departments involved in your project. Food and beverages, security, logistics, production, lighting, sound, venue, and hospitality, are just a few things you need to dip your fingers in. This will make you an expert in multi-tasking. It can be a bit overwhelming in the beginning, but then you get used to multi-tasking and become an expert.

Strong teamwork and bonding

An event is successful if you have a strong team with excellent coordination between individual team members. As an event specialist, if your team is trustworthy, you will see the preparations running smoothly. A team works together, travels together, and eats together. Over time, you develop a strong bond with them and your colleagues become your friends.

Building a great network

Event planners are always in contact with vendors as they may require them for any event. As an event specialist, you are connected to every department – decoration, security, and licences and registrations. Furthermore, as your job requires you to connect with varied sectors, you get to build a great network with fellow professionals as well as with people from diverse industries.

A sense of accomplishment

Event planning work is demanding, and can be tiring. You’re constantly walking on fire, and having to deal with multiple things. But, when you see your planning and execution becoming a success, that sense of accomplishment is incomparable. And when you receive accolades from clients, all the pain seems totally worth it. Whatever may be the hiccups in an event, you learn to keep a cool head and sort it all out in some way or the other. Event planners grow to become jack-of-all-trades.

Scope of growth

The event management industry has been growing phenomenally and is expected to continue to grow substantially in the near future. Although the industry took a hit in the current pandemic situation, it has adapted to a new virtual and hybrid form of events. The future of the industry is bright, and the scope for individual growth is tremendous.

Event planner salary

As a beginner, the salary of an event planner ranges from INR 3,60,000 to INR 6,00,000 per annum. This is the beginning pay package that grows with experience. Wedding event planners are usually the highest-paid professionals in the industry. A beginner can earn approximately INR 4,00,000 to INR 10,00,000 depending on their expertise and networking skills.

Frequently asked questions of an event planner

What is an event planner’s area of expertise?

Event planners work from start to finish of an event – for both commercial and personal events. Events ranging from product launches, conferences, company awards, political events, weddings, entertainment, and many others are organized by event planners. The expertise of event planners is not limited to any particular kind of event, though they may create a niche as they progress in their career journey.

What is the need for event planners?

All events require multiple departments to run at the same time. An experienced event planner is used to handling the needs and requests of multiple departments at once in a seamless manner. Event planners help save time and money as they have good contacts with vendors in the market. Above all else, event planners help you enjoy the event stress-free and with peace.

What is the difference between an event planner and an event manager?

Event planners conduct meetings with clients, plan the scope of the event, cost, time, and location. They coordinate with the ground staff in advance to ensure that the event runs smoothly. 

On the other hand, event managers work on the event location. They handle the real-time development of the event. Event managers can be in charge of logistics, hospitality, or the food & beverage department.

How do you cope with last-minute changes?

A good event specialist is someone who knows how to handle last-minute changes and other problems. Event planners have a strong team that is ready to handle any eventualities that might create unnecessary chaos. Since they have to be on their toes all the time to watch out for potential mishaps, they become experts in troubleshooting. 

Event planning is an action-packed career. If you wish to become an event planner, you must be diligent, passionate about the industry, and willing to do the hard work. If your heart races to be a part of this dynamic industry and you want to excel and make a name for yourself amongst the competition, we are here to help you achieve your goals. Our career advisors at LaunchMyCareer can guide you through this process. Let them help you identify your strengths, give you opportunities to gain relevant skills, and hold your hand on the path to your dream career as an event planner.